Media Planning and Buying

I Love Me a Good Blocking Chart

I can’t show you too much here, because my employers’ media buy information is proprietary. However, I have done media planning and buying for multi-channel campaigns, including newspaper, magazine, radio, television, out-of-home and digital properties.

The most enjoyable campaigns to plan were those where the budget was in the low seven figures. That allowed for a few special executions–and for the brands I’ve worked on, our audience always liked to see us doing something out of the ordinary.