Brochures

For the University of Toronto’s Rotman School of Management

At the Rotman School, my portfolio included four MBA programs for working professionals.

Each program had its own brochure, but they were all created within the same brand framework. I served as the communications hub, gathering information from faculty, subject matter experts, and academic administrators, and coordinating copywriting, editing, layout and stylistic consistency between brochures with the brand team and the lead designer.

For each MBA program, I also ensured that the information on Rotman’s website was aligned with the information in the brochure. Since the brochures are refreshed on an annual basis, the information on the website has to renew at the same time as the brochure for the upcoming academic year is released.

For the Royal Ontario Museum

These brochures were a challenge because in 8 pages, I had to fit in several months’ worth of exhibitions, programs, and more at a busy museum…but I didn’t want the pages to look crowded! One of my favourite parts was seeing the initial design draft when it came back from the agency: I was always impressed by how ingeniously they managed to fit in all the content.