The page at left (click to view in detail) is one that I wrote myself. I wouldn’t put this much copy on a homepage–especially these days!–but this inner biography page was intended for users who had already decided they wanted to know more.

Copy-rich pages such as this one also offer an opportunity for SEO because you can include a number of keywords. As well, if you were doing a paid search campaign, you could create some ads which linked directly to this page and see how they performed.

To increase engagement with the exhibition and encourage conversation on social media, we offered people the chance to receive a digital “fresh flower” on selected days.

Click to view in detail.